How do you become an online business champion? First, find out which platform best suits your business and then utilize it the right way. In this episode, Arlene talks to Online Business Champion Catherine Pena on how NOT to waste time on social media. One common misconception entrepreneurs have is that being everywhere on social media increases visibility and propels them to success. This, on the contrary, can be detrimental to business and to the owner. Catherine explains why this may be true. It is vital for entrepreneurs to turn their attention to the “social” aspect of social media. After being social on a media, a business has then earned the right to sell in that space. She also gives advice on how to determine which businesses should be on a specific platform and why having a website is crucially important for every business. Tune in and find your way to becoming a business champion!
“Life is the journey of practicing every day to be better than we were the day before so we can become a business champion.” -Catherine Pena
Highlights:
03:45 Which Social Media Platform To Be On
10:25 LinkedIn vs Facebook
15:03 The “Social” Part of Social Media
18:39 Share About Other Experts On Your Space-Why
21:29 How To NOT Waste Your Time On Social Media
24:01 The New Yellow Pages- Why You Should Have One
29:05 Work For The Man NO MORE!
32:40 Be the CHAMPION!
Resources:
Book
Be a business champion through your social media space! Join as @arlene gale and @onlinebizchamp teach about finding the right social media platforms to be in and how to utilize them to scale biz. #BookWritingBusiness #BusinessBuildingBooks… Click To Tweet
Quotes:
05:31 “Not every platform is for every business and not every business owner is for every platform.” -Catherine Pena
13:16 “Doing things that make you seem more real, take you off your game, have you react in your natural way. That’s what people want to see.” -Catherine Pena
13:38 “So many people forget the social part of social media.” -Arlene Gale
18:00 “Social media itself is not a place to sell. It’s about how business-owners show how real we are, what our vision is, what our mission is.” -Catherine Pena
23:06 “Perfection kills progress. So if you’re trying to be perfect, you’re never going to progress.” -Arlene Gale
23:24 “Practice makes ____. Most people will fill in the blank with the word perfect. It’s not perfection we’re looking for, it’s progress and progress is the key to move forward toward perfection.” -Catherine Pena
32:53 “Life is the journey of practicing every day to be better than we were the day before so that we can become a champion. But the time that it takes to become one is a lifetime.” -Catherine Pena
Connect with Catherine:
Catherine Pena is the Online Business Champion. She has 20 years of experience with social media, websites, online businesses, and developing business strategies. Her target market is women who are re-entering or re-inventing themselves and their business by using online tools to grow their business. Besides being an online strategic consultant, Catherine also breathes inspiration through her speaking engagements and workshop leadership.
Transcription:
Arlene Gale: Hi, welcome everybody to today’s Mindset Meets Mastery. And today, we’re talking about different mindsets related to social media and how to use them, how to know what platforms to be on. And my guest today has been a huge help as well as a thorn in my side. I mean, she’ll be honest and tell you that, yeah, that’s the way I saw her. I went in reluctantly when I was first starting on social media and she challenged me. This woman has stretched me so much, I should be seven feet tall, but I am on four different social media platforms because of her encouragement and her strategy so I would say that I’ve been very fortunate to have her stretch me the way she has. I’m much better for it. And that’s why I have her on as a guest today because you’ll be much better and stronger in a business sense on social media, and you’ll use your time better on social media because of the wisdom that my friend Catherine Peña has to offer you. So let me tell you a little bit about her first.
Catherine is the Online Business Champion. She has 20 years of experience with social media, websites, online businesses, and just helping people with just developing strategies. Because you know, sometimes we all think, Oh, social media is such a waste of time and it’s really not. So Catherine’s target market is women who are reentering or reinventing themselves and their business by using online tools to grow their business. So without further ado, drum roll please, meet my friend Catherine Peña. Hi Catherine.
Catherine Peña: Woo, hi Arlene, thank you for having me on. That was such a nice intro. I appreciate that.
Arlene Gale: No, it was nice. What’s that all about? That’s not like me.
Catherine Peña: I know, I know.
Arlene Gale: So first, I want to start with some more of your street cred, we talked about you stretching me. When I first came to you, I was on Facebook and you challenged me to move on to Twitter and this is something I recommend people to get somebody who’s going to challenge you because we decided we were going to have a race, right? Do you remember that?
Catherine Peña: I do. You press me like a bug.
Arlene Gale: So Catherine challenged me on Twitter to post so many times a day. How many times a day was that? Was that three, four, 15?
Catherine Peña: It was a lot. It was a minimum of 15, I think.
Arlene Gale: Oh, God. And I lived to tell about it.
Catherine Peña: You did survive.
Arlene Gale: I did, we both survived, which is a minor miracle, but she challenged me to post X numbers of times, maybe up to 15 times a day. Yes, a day. And of course I rolled my eyes at her, but I decided, well, I’m going to go ahead and try it anyway. And then she challenged me, the first one who gets a certain number of followers will buy lunch. Well, lunch always sounds good. And lunch with a friend always sounds good. So yeah, I crushed her like a bug. She’s right. So let’s share some of the wisdom that I’ve benefited from with my listeners today. You ready?
Catherine Peña: I’m ready. Let’s bring it.
Arlene Gale: Okay. So tell me, if somebody is on one social media platform and they want to go to another, how do they know which one is best for them? How do they know where the best use of their time is? And likewise, if they’re not on social media at all, how do they know which one to pick first?
Catherine Peña: That is a fantastic question, and I get that a lot. The thing that I do with my clients, one of the first things I do is I listen. I want to hear what kind of products and services that they provide that they think everybody should have. Of course, we all have something that we think everybody should possess and buy from us. And when I listen to them, the great thing that happens, especially if I’m in a mentoring session, if I’m able to use Zoom and I can see their faces or hear them, it’s what they are actually saying? How are they saying it, and who do I think they’re going to attract? Because at the end of the day, social media is a great platform to grow your reach and to grow your business. But if you speak a certain way, if you have a certain product that fits a certain demographic, then it’s really great when we can really listen and find out who is your true target market? Who is your true target audience? Because that will then dictate what social platform I would encourage them to try out first, because my philosophy is if someone is new to the social space and afraid of posting, ready to do it incorrectly, if we could find the one that best suits them, that audience is very forgiving, and then they get into a rhythm when we create that strategy together. So not every platform is for every business, and every business owner is for every platform. So it just takes a conversation to figure out where exactly they’re going to excel. That’s my short answer.
“Not every platform is for every business and not every business owner is for every platform.” -Catherine Pena Click To TweetArlene Gale: Okay, so can you give me an example of maybe two platforms? I know right now I started on Facebook, went to Twitter, then to Instagram, then to Pinterest. So right now, I’ve been doing social media probably four years now, five years, and I’ve grown, but I prioritize. So give me an example of a business or client that you work with, and how do they prioritize getting into social media, and then what platforms they pick.
Catherine Peña: Okay, so I have a client who’s in retail and this retail client has a website, does a little e-commerce. They could have a better website, and because they’re in style and in design, that makes for great pictures for them. The great spaces are Instagram and Pinterest. The next level though is what kind of clothes do they have? Are they going after someone who’s 40 and older, or are they going after someone who is 39 and younger? That also dictates the platform. They are right in the middle, so they do a little bit of both. So they’re on Instagram and they are on Pinterest. They do some Facebook. The issue with Facebook for them is that, because they’ve spent so much time creating curating images for the other two platforms, their energy for Facebook dwindles and the Facebook algorithm for Facebook business page doesn’t generate an interest for them, and also this particular client is not paying for ads. So this ad reached a part of Facebook where you’re going to have a budget to have that Facebook business page really thrive. I do behind the scenes things and there’s a few small things you can do, but the best bang for no buck and great images is going to be Instagram and Pinterest, especially for this retail business. If their budget was to increase, I would definitely get them back on Facebook. I would have them do some more videos and work on that reach as well. But you can still do some videos on Instagram. They do allow that and I think you can do some smaller types of videos on Pinterest, but then that comes back to wrapping it with words. Every picture that they post should say, Hey, this particular garment is in a navy blue with buttons down the front and made of silk, which you don’t wash dry clean. If you can give the user a little bit more about how you’re going to care for that product while they are enamored with that picture, that will then allow them to make a decision and say, Hey, I need to go to that website and purchase it. So that’s one of my clients.
Arlene Gale: Well, and you know, I was loving that shirt too, it has to be dry cleaned. But then I know other friends that make weekly or two times a week trips to dry cleaners. So that’s one of those small details I think people miss when they’re talking about their business, and that little detail does help narrow down the target market, doesn’t it?
Catherine Peña: Exactly. You’re right, it comes back to discretionary income when you find out a piece of clothing needs dry cleaning as opposed to a cut and wash and wear, you choose to shop or find another retail place that fits your design eye.
Arlene Gale: Right. But there’s enough detail and a pretty picture that I might say, you know, I liked that shirt. Maybe I’ll go check out their website and see if there’s something else like that that’s not dry clean only.
Catherine Peña: Oh, yeah.
Arlene Gale: I always tell people this, your target market is not this and not that, it’s what’s first or who’s first, who’s second, who’s third. What do you think of that?
Catherine Peña: Who?
Arlene Gale: Yeah, the who. Who’s your primary? Who’s your secondary? I mean, when you’re talking to somebody about their target market, you’re not just saying it’s gotta be this and not this, right?
Catherine Peña: Well, that’s correct. Because again, when you think about retail, they have a whole host of things inside of that location. And certain things could be for a certain age group, but you want to also attract, let’s say the youth that are coming with them, their children or the spouse that’s coming in with them to have a little something as well. So again, you’re going to show the character of the retail place by showing a lot of images, but then honing in on the primary person who’s the one person you’ve had the majority of your retail clothes or products for and showcase that. And as a byproduct, if you’re walking off the street and you walk in, if they come with children or a spouse, do you have a few things that will also keep them entertained or potentially purchase.
Arlene Gale: So can you give me an example of a business that you might say, should do, go to LinkedIn first versus Facebook. What is the difference between those two platforms when you’re recommending where someone should start or go next?
Catherine Peña: A lot of individuals like myself who are coaches, consultants, professionals and the high C level should also be on LinkedIn for me is a great tool. Because again, what’s happened is we’re narrowing down, and most people know that when you’re going on LinkedIn, it’s about business, about business connections, about business networking. At the end of the day, business can happen, which is why LinkedIn is very powerful. Facebook, again, is more about sharing and more relationship building. Where on LinkedIn it’s a business that we’re working/building, you have two different types of relationships that are going on here, and how do you want to move your business forward. So as a consultant and as a small business owner, LinkedIn is a great place to get some additional exposure and to share some more nuts and bolts about your business and be seen as a brand authority. Where on the social space, you can bring some of those businesses over and you’re going to have a little bit more relaxed view and go after other clients, other individuals who don’t happen to be on LinkedIn.
Arlene Gale: Cool. So we’ve talked about Facebook, LinkedIn. Do you have more than one cat in your lap now?
Catherine Peña: Nope, I do have. So for me, I have had fun due to shelter in place. Let’s talk about that, can I bring that up?
Arlene Gale: Sure.
Catherine Peña: Thank you. So shelter in place has been really a great time for people to experiment with social media or to change how they’ve been doing business because we’re now in shelter and space. So I have actually been doing Facebook lives, and what I did very quickly was I redid a room in my house to have an office. However, this space, because I am a crazy cat lady, also still homes some of my foster cats. And what’s really quite fun for my audience is that one or two of the cats who cannot help themselves but sit on something that’s warm, because now I have some lighting and my laptop, they will make an appearance. So that gets to add to me being real and authentic while I’m doing a Facebook live and sharing tips and tricks for my audience, bringing wonderful guests for them as well. So yeah, I’m a crazy cat lady. And doing things that make you seem more real, take you off your game just react in your natural way, that’s kind of what people want to see.
“Doing things that make you seem more real, take you off your game, have you react in your natural way. That's what people want to see.” -Catherine Pena Click To TweetArlene Gale: Right. So we’re going to take a quick break, but when we come back with Catherine, I want to ask you a couple of questions. I’m going to give you a moment to think about it. Examples on Facebook about how you can build relationships, because I think so many people forget the social part of social media and they’re all sell, sell, sell, sell, and that annoys the jeebies out of me. So I’d like your opinion on whether that annoys you too? And how can we build relationships instead of be selling? So that’s the first question when we come back. The second question is, I want to know your opinion about the relationship, where in this online space? What is the relationship between the website and all of the social media? So can I give you a few seconds to think about those answers and come back and you can wow my listeners.
“So many people forget the social part of social media.” -Arlene Gale Click To TweetCatherine Peña: I certainly will need that.
Arlene Gale: Okay. All right. We’re going to take a quick break. Come back with me on Mindset Meets Mastery with my special guest today, Catherine Peña.
Welcome back. So now we’re gonna put Catherine on the spot. The first question I want to ask you is, does it drive you crazy when people on Facebook do nothing but sell, sell, sell, sell, sell?
Catherine Peña: Oh, my gosh, I cannot tell you how that ‘s just so painful. I want to block them, hide them and crush my head into my phone or my computer when I see that happen.
Arlene Gale: Okay, so instead of doing that, how can they build a relationship and balance building the relationship with their expertise? Because so many people think when you’re talking about building a relationship, a business relationship, that they can’t do that without showing children’s pictures or cat pictures, that’s a bad example because you like cats. So anyway, how can people build a relationship on Facebook but still keep it focused on their expertise and their services?
Catherine Peña: I think you bring up something very important. Social media was created as an Avenue than as a way for people to connect socially. I’m going to connect with my parents, and my brother, and my friends from high school potentially if I still like them, those were college, my work friends, those who I want to bring in my inner circle to find out about the copious amounts of coffee I drink, my nieces and my a hundred cats, not really. But anyway, social media, people on the business side said, Hey, how can I promote my business here? And that’s a great place to promote your business. But what’s happened is there’s this, so many people just want the money in their pocket that they bring their salesmen ship ways to social media where it’s sell, sell, sell, sell. Not realizing that this platform was a social platform. So that business who’s sitting there saying, Hey, buy this now, buy this now isn’t following a way that, and I’m going to bring up Gary Vaynerchuk has put together in his book, which is called Jab, Jab, Jab, Right Hook, which means, when you’re in the social space, you’ve got to cultivate your business by sharing some brand authority, shared about your products. Tell me the advantages of your products, tell me what solutions you’re solving for me. Then after you’ve educated me and after you’ve given me that experience as if I asked you a question and you had already answered, then you’ve earned the right to sell me something. So there’s this whole thing where we need to work through the person who’s I’ve got to make money to I want to create my business brand for people to relate to, for them to know and trust me so that they will buy from me. And that’s the thing that needs to shift in the social space. And for those business owners who were saying, well, I just want to sell. Well, you can go to LinkedIn and start building business relationships and find the right people you can collaborate with and do business. But social media itself is not a place to sell, it’s about how do I, as a business owner, show how real we are, what our vision is, what our mission is. And then by the way, we have this wonderful product that’s going to make your life better.
“So many people forget the social part of social media.” -Arlene Gale Click To TweetArlene Gale: And education is a huge part of that. So when you’re educating somebody on your services or your product, so one of the ways to do that would be talk about you and what you know, but another part of that is to quote other experts. How would they do that? Because I hear people say, well, I don’t want to do that because then it takes away from me. Is that true?
Catherine Peña: Where they go and share about other people?
Arlene Gale: Ehem.
Catherine Peña: No. What I just did is a great example. I’ve been doing social media consulting, helping businesses create plans. And when I can use someone like Gary Vaynerchuk, that means that I’ve read about my industry, someone who’s been very successful who has written books, who speaks nationally and internationally regarding the power of social media and how to cultivate raving fans. When you’re able to say that, that means that you’re in your space, you’re continuously educating yourself and you’re aligning yourself with the current trends. I think it only validates you and makes you more considered as an expert.
Arlene Gale: Right, because you’re staying up on the trends. One of the things that drives me crazy is somebody that comes to me and they want to write a book and they say, well, I know these things to be true, and it’s like, okay, we’ll prove it. We don’t want to be putting stuff out there that’s not true because that diminishes your credibility. So if they look at the research and the research doesn’t match up with what they think is true, they go, Oh, no, it’s the end of the world. And it really isn’t because what you do with that research is say, okay, people in my industry think this but it’s really this, so that really does set you up with the opportunity to educate your potential clients and to elevate you as an expert who’s up on modern trans or research, right?
Catherine Peña: Right. Well, this whole evolution actually is about the ability to change than the ability to date along the way. Marketing has changed, how we market changes. Now, using this social space changes how we do business, and are we going to be flexible enough and allow ourselves to be more authentic and pull back the curtain of our business to allow our user or our customer to see more and say, this is why I need to do business with you. Or will we continue to just follow this script that we’ve used for the last 20 years thinking that, Hey, I’ve done direct mail, I’ve done these calls, now I’m on social media and I’m going to keep the same words in the same way to make you fit in my funnel as opposed to creating a funnel that fits your people.
Arlene Gale: Because if your people are here and your funnel’s here, you’re going to have trouble getting them together having a funnel that nobody can funnel into it. That’s kind of silly. And that’s where people start complaining about, well, it’s such a waste of time. Oh, that’s because they’ve got that mismatch. So if you’re saying to yourself, social media is a waste of time, then you would recommend they do what?
Catherine Peña: I would recommend that they sit down and have a conversation with me because somewhere along the line, this reminds me of my dad. My dad has been a diabetic for 25 plus years and there’s a method to the madness. The method is you go to a doctor, you get diagnosed as a diabetic, and then there’s a solution. The solution is you can exercise and change your diet and potentially not be on pills or insulin. You don’t choose to do those things, then we’re going to introduce pills. You continue not to do that, then okay, we’re going to knock out pills and put you on some medication, and at the end of the day there was no root change with diet or exercise, but he will say, I tried. Well, he tried to eat well for a week. He tried to eat well for an hour and so we wanted to say we would throw our arms up on social media because we tried for a day. Our video didn’t go viral once, and what is it that we tried? How long did you try? Well, I paid money to somebody and it didn’t work. What did you ask them? The right questions regarding your metrics that they understand really who your target audience is. Did you clearly share with them what your target audience is and where was your responsibility? And let’s have an honest conversation so we can tighten things up, shift some things, and create a plan that is one that leads you to success and not frustration.
Arlene Gale: Yes. Because the good news is get up and do something. Perfection kills progress. So if you’re trying to be perfect, you’re never going to progress. And the fact of the matter is none of us are perfect. So get up and do something and then fine tune along the way. What say you ma’am?
“Perfection kills progress. So if you're trying to be perfect, you're never going to progress.” -Arlene Gale Click To TweetCatherine Peña: Well, we talked about this the other day and I say practice makes progress, and progress is the key to move towards perfection. I see that as a stepping stone to getting us to where we want in our success.
“Practice makes ____. Most people will fill in the blank with the word perfect. It’s not perfection we’re looking for, it’s progress and progress is the key to move forward toward perfection.” -Catherine Pena Click To TweetArlene Gale: Yeah. So get up and do something and fine tune along the way. That’s how you’re going to get closer and closer to perfection by making progress. So, okay, the other question I promised I was going to ask is, what is the relationship with the website? Because everybody knows you gotta have a website. If you’re in business and social media, how do those things work together or not?
Catherine Peña: There’s been an evolution even in that process. And thinking about 10 years ago when I was building websites, that was our primary place for people to come and find, to me was defined as the new yellow pages. I go to the worldwide web and start typing in Online Business Consultant, I should find a website. I still think they’re very valid. At least you get to share your story first, and then that leads into your about section and blah, blah, blah. Potentially a store, potentially email collection and then to your social space because then the next person is going to go, are you on Facebook? Are you on LinkedIn or on YouTube? Are you on Instagram? And validate your social space. So for the Google side, your website is still very valuable. It’s another opportunity to fit into the Google algorithm to allow your business space to get more visibility. A lot of people today are starting with just a Facebook business page and moving into a Facebook group and bypassing, even doing a website. Again though, it depends on that business that we have. So many different people doing all sorts of things growing in all different ways. That to me today, there is no cookie cutter way for success, and that’s what’s really great about the online space. If someone wants to grow like a McDonald’s folk, allstate insurance, they’re going to be all over Google, they’re going to be all over about their website and their phone apps that you can download so you can check on your insurance, but that small business person who is making jewelry could be on Etsy. They could be strictly on Facebook, they could be creating DIY not only on YouTube but in a Facebook group because of the community that’s being built. There are so many different facets online today that are available to a business owner that a conversation with someone like myself or really kind of figure out what are all the things that you need for your business success.
Arlene Gale: Great answer. Okay, so how do people find you if they want to connect with you and ask in your brilliance to grow their business?
Catherine Peña: I would hope that people think I’m brilliant. I will have to share a little quick story. I was out networking and I wanted to purchase my own domain, and I wanted to own Catherine Peña and come to find out that I was late behind the curve, and I had to figure a way to have my own URL. So you can find me because I am now the only Catherine Peña that you can find on Facebook at facebook.com/thecatherinepena, that will go directly to my business page. You can also find me at www.thecatherinepena.com and that will also show you my website. That will take you back to my Facebook page and I’m also on LinkedIn. So if you go to LinkedIn, you will also find me on LinkedIn at thecatherinepena.
Arlene Gale: and Catherine with a C or K?
Catherine Peña: Oh, I’m so glad you asked. It is with a C and that’s Pena, P-E-N-A.
Arlene Gale: Okay. The Catherine with a C Pena, P-E-N-A.
Catherine Peña: Wait, you brought up something very interesting. C is for Catherine, but Catherine can be built a hundred different ways. So that is the, T-H-E, Catherine with a C-A-T-H-E-R-I-N-E, and then the last name is Pena, P-E-N-A, so Catherine Peña.
Arlene Gale: Names are really fascinating, I thought Gale was easy too, G-A-L-E, but come to find out there’s about 150 million women, maybe only 150 ways to spell Gale. So G-A-L-E just seems so simple, why do we make it so hard? But anyway, so that’s a good clarification because we really do want to have people find you and learn more about you so that potentially they will hire you to do whatever they need to help grow their online business. So before we go, I’m going to put you on the hot seat, you ready?
Catherine Peña: Bring it.
Arlene Gale: So my hot seat has to do with you personally because the name of the program is Mindset Meets Mastery. So what was a mindset that you had when you first went into business, way back when, before you were the success you are today. What was a mindset that you had to really butt your head against that might have kept you from growing into the success you’re in if you hadn’t been able to flip that mindset around, what’s one?
Catherine Peña: A very big one. And it also impacts because I have external people who still fit. This mindset is working for the man. I grew up with a family members and myself initially where you went to school, you got your education and you found a great company that you would park yourself with for the next 15 to 20, 30 years and then retire. And I will have to say that that mindset to be completely obliterated has taken time because as you move forward as an entrepreneur and you say, I don’t want to be beholden to someone who tells me how much my work is, but you get bombarded with other people as your success, just like in social media, starts off kind of slow and you haven’t cracked open that financial bucket yet. So every once in a while stinking thinking will come back and say, you should have probably worked with a company instead of trying to create your own success. So that is probably been the biggest mindset. So shift from, move from, and to no longer entertain.
Arlene Gale: Okay. So the mindset was you learned that you gotta have a job and work for somebody else who determines your worth in order to be successful. So how do you start trying to flip that around? What was a new mindset that you use to go from the mindset to the mastery of your success?
Catherine Peña: One of my very first jobs, I was an intern for USA weightlifting in Colorado Springs, and I had an internship through the United States Olympic Committee. And by original process in growing up was to be working behind the scenes in sports because I’m a sports fanatic and champion of other people. And as I was working with this nonprofit and as I moved into the Olympic training center, I saw all of these individuals training for their own success. All of these athletes, I was around all of these athletes who were training day in, day out no matter the weather on complex to get better in strengths, to re-focus themselves, to go into competitions and to not place, to place, to be able to go on the world team, the Olympic team. And it struck me that why can’t I do that for myself in business? And then the challenges that I had in trying to grow the ladder, there were always these other obstacles. And if I was going to go through these business ops schools, whether it was regarding what time I showed up for work? How long have I been with them? What did I create for them that generated more money before they would give me my raise or my recognition? Why couldn’t I do that for myself? And so I saw these wonderful individuals go for the gold and I decided that I would flip the script for me and go for my own gold. That was more meaningful and more satisfying than having to work for an organization that didn’t allow me to grow at the pace that I wanted to.
Arlene Gale: That’s awesome. So Catherine Peña, the Online Business Champion was born because you were helping other people in the sports arena, athletic arena to become champions. So you asked yourself the question, why can’t I be a champion? And then you answered it by becoming a champion. Is that a good summary of the last, I don’t know, 20 years of your life?
Catherine Peña: That’s a close summary, I’ll take it.
Arlene Gale: What am I missing?
Catherine Peña: I guess at the end of the day, being a champion and why I chose being a champion, and as we discussed earlier, practice makes progress. That’s what life is. Life is the journey of practicing everyday to be better than we were before so that we can become that champion. And I think the olympic training center and my time there showed me that the time that it takes to become one is a lifetime. We get a lifetime to do that. So yes, it was kind of my jumping point. So yeah, I’ll take it.
“Life is the journey of practicing every day to be better than we were the day before so that we can become a champion. But the time that it takes to become one is a lifetime.” -Catherine Pena Click To TweetArlene Gale: So that’s awesome. I think what I hear you saying, if somebody is in the position you were in 20 years ago, they need to find champions and become part of their network, learn from them. Because I’m going to go as far as to say I’m a business champion, you’re a business champion, I know a lot of people who are business champions. So if you want to be a business champion, surround yourself with other people who are in business. Even the competition because I think people think, they think competition, I mean, even for you and I for example, we could both say we’re in marketing and we could duke it out and see who’s better. But that’s not necessarily because you’re at a different kind of marketing than I am.
Catherine Peña: That’s correct.
Arlene Gale: Yeah. So we’re champions in different parts of marketing. So when we come together, we can take over the world kind of thing. So collaboration, not competition, that was the long way of saying that. Anyway, find my friend Catherine Peña, the Catherine Peña with a C and connect with her, let her become your online business champion. And with that, Catherine, I just want to thank you for your time. I know you’re really, really busy with your cats and your business, so thank you, thank you, thank you.
Catherine Peña: Well, you’re very welcome. I appreciate it very much. Whatever you need, anytime, any day. I believe in your business, your business success, and I know that you’re going to create a lot of champions for those who work with you to write their book and get their story published. So thank you for being who you are.
Arlene Gale: Well, thank you too, and likewise my friend. So all my listeners, I’m going to leave you with the same challenge I leave you with every week. Don’t let other people dictate your story. Don’t let other people tell you what is or is not possible for you, because you get to choose how you live your life. Live your story and write it every single day.